Cell phone use has grown dramatically in recently years. In 1995, cell phone subscriptions covered only 11% of the United States population; in 2010, that number grew to 93%. This has led to a substantial increase in cell phone use while driving and distracted driving-related deaths.

Talking on a cell phone while driving requires the brain to multitask—a process it cannot do safely while driving. While a growing number of drivers are turning to hands-free devices, studies show hands-free devices provide no safety benefit. The area of the brain responsible for processing moving visual information—a vital part of driving—has 37% less capacity to gather and process critical driving data and instead focuses on the cell phone conversation.

Almost 70% of the respondents to the 2010 AAA Foundation for Traffic Safety survey reported talking on a cell phone while driving in the previous 30 days, yet nearly 2 in 3 drivers say that drivers talking on cell phones are a threat to their personal safety. People realize that talking on a cell phone while driving is a dangerous behavior, but they continue to engage in this behavior.

We can all help put an end to this deadly problem by not to driving while using a cell phone and encouraging others to do the same. This simple commitment will save lives and create a safer environment for us all.